The bulk of broadcasting and hype around sports in North America are only baseball, football and basketball… almost never is hockey, soccer, volleyball, track and field, or figure skating talked about.
Why? Well, unlike the rest of the globe – which play cricket, soccer and games like Australian rugby which have consecutive gameplay without commercial timeouts, America is a corporation.
American sports are minimum 35% ads up to 45 or 50% certain days, and until the end of time – they shall keep it that way!
Crimson Guitar Blog 
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